We created FOOH content before it was even called that
What is FOOH content?
Would you like to break the stereotypes of communication and take your campaign to the next level?
In the dynamic world of marketing, new concepts and strategies continually emerge to maximize the impact of advertising campaigns. One such innovative term is “FOOH content” an acronym for “Fake Out-Of-Home”.
This technique enables directors and creators to achieve realistic/fantastical scenarios and visual effects that would otherwise be impossible, dangerous, or complex to achieve with traditional techniques, enriching the viewers’ experience.
It has become a well-known phenomenon in the market, that kind of social media video, very authentic, which – if done well – makes the user wonder if what they are watching is true or not.
Or even content that could never occur in reality but nevertheless seeing them integrated into a photorealistic scene inevitably creates a significant impact on the audience.
This translates into more powerful communication, capable of making its way in a saturated market, disrupting the status quo.
What is FOOH content?
Would you like to break the stereotypes of communication and take your campaign to the next level?
In the dynamic world of marketing, new concepts and strategies continually emerge to maximize the impact of advertising campaigns. One such innovative term is “FOOH content” an acronym for “Fake Out-Of-Home”.
This technique enables directors and creators to achieve realistic/fantastical scenarios and visual effects that would otherwise be impossible, dangerous, or complex to achieve with traditional techniques, enriching the viewers’ experience.
It has become a well-known phenomenon in the market, that kind of social media video, very authentic, which – if done well – makes the user wonder if what they are watching is true or not.
Or even content that could never occur in reality but nevertheless seeing them integrated into a photorealistic scene inevitably creates a significant impact on the audience.
This translates into more powerful communication, capable of making its way in a saturated market, disrupting the status quo.
Check out some of our latest work
Innovation in Your Communication Strategy?
Limitless Creativity & Reduced Costs
The FOOH content allows for creating high-impact advertising productions with reduced investments. Companies can simulate grand and captivating installations and stories that appear expensive, complex, or impossible, but are actually economically and technologically manageable thanks to CGI. Moreover, if advertising content performs better and generates higher sales, the cost of the content becomes less weighty, allowing for a greater profit margin.
Emotional Conncection
FOOH productions capture the audience’s attention by transforming ordinary spaces into extraordinary experiences. This visual transformation not only draws the eye but also creates an emotional connection with your target, making the brand’s message more memorable and engaging. It breaks the classic boundaries of communication thanks to the magic of CGI and takes your advertising to another level.
Adaptability
Thanks to the most innovative 3D animation and VFX techniques, FOOH content can be adapted to different locations, brand values to convey and audience targets. This flexibility allows campaigns to remain relevant and dynamically respond to changes in the environment or audience preferences, ensuring that the advertising message is always current and effective.
